Brief Introduction of Hooked concept

Every day, thousands of companies compete for users’ limited attention. The war for eyeballs creates a lot of technological noise — cutting through the din can feel like a near-impossible task. But as Face book, Google, and YouTube illustrate, the payoff for companies that manage to pull off the feat is enormous.

How, then, do you create a product or service compelling enough not only catch consumers’ attention, but keep them returning for more?

We call it the Hook Model.